Phaidon Damn Good Advice
$19.95 AUD - Sold Out
Whether it’s communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than master communicator and original Mad Man, George Lois, to teach you the process of creativity. This book is a must have for anyone on a quest for success.
- Iconic and witty thinking direct from heroic ad man and acclaimed cultural provocateur, George Lois
- Punchy and explosive writing to explain, inspire and teach great thinking, creative excellence, the art of branding and salesmanship
- Motivating, illuminating and above all, practical
- Essential reading for creative professionals, entrepreneurs, students or anyone who simply wants damn good advice!
About the author: George Lois is one of America's most creative, prolific and celebrated advertising communicators. Since his twenties, he has been a pioneer in developing the creative revolution in contemporary culture, transforming brands such as MTV, Tommy Hilfiger and USA Today. He is the only person ever to be inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, and a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers. He lives in New York City.
Specifications:
- Paperback
- English
- 17.8cm x 12cm
- 192 pages
- 100 colour illustrations
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